# TracePoll > TracePoll is a Shopify app that asks customers "How did you hear about us?" after checkout (on the Thank you and Order status pages, and with one-click links in the order confirmation email) and ties every answer to its order. Merchants see orders, revenue, order value, customer value and return on ad spend by channel, including word of mouth, podcasts and creators that last-click tracking misses. - App name on Shopify: TracePoll: Attribution Survey - Works with: Shopify checkout (Thank you and Order status pages), Shopify Flow, Google Analytics 4, Slack, Google Sheets, webhooks, ChatGPT and Claude (MCP) - Pricing: Free up to 500 orders a month; Pro is $20 a month with every feature and unlimited orders and responses - Privacy: stores the order ID, order total, the answer and a one-way hash of the customer ID; never names, emails, phone numbers or addresses - Made by Groowing Company Limited, Hanoi. Support: support@tracepoll.com ## Pricing - **Free**: $0. For new stores finding their first channels. Up to 500 orders a month; The survey, with follow-ups, NPS and a reward code; Revenue and order value by channel; Survey versus last-click tracking. - **Pro**: $20/month or $200/year, 14-day free trial. Every feature, for any size of store. Unlimited orders and responses; Targeting, sampling and 3 extra questions; 13 languages; Send answers to GA4, Shopify Flow, Slack, Google Sheets and webhooks; Customer value (LTV) and return on ad spend by channel; Weekly AI summary, CSV export and weekly email; API and MCP for ChatGPT and Claude; One report for several stores, branded client links. Billing runs through Shopify on the store's invoice. Prices are in USD. ## Features ### Collect Ask the right question to the right customer, in their language, right after they buy. - **One question, right after checkout** (all plans): Shown on the Thank you page and the Order status page as an app block, with no theme code. If a customer comes back later, the survey picks up where they left off. - **Answers that map to channels** (all plans): Each answer counts as a channel such as Instagram, TikTok or podcast. Shuffle the order to reduce bias, require a written reply on “Other”, and add a follow-up like “Which podcast?”. - **NPS question** (all plans): Add the 0–10 “How likely are you to recommend us?” question as a second step and track your score against the previous period. - **Reward code** (all plans): Show a discount code you created in Shopify after the first answer. The code is only sent once the customer has answered. - **Starter answer sets and live preview** (all plans): Start from a preset for fashion and beauty, food and drink, or home and electronics, and watch the customer’s view update as you type. - **One-click answers in your order email** (all plans): Paste a ready-made block into your order confirmation email. Customers tap an answer and it is saved right away, then a short page in your store’s name asks the follow-up and NPS. Works with Shopify notifications, Shopify Email and Klaviyo templates, and catches customers who skipped the Thank you page. - **Up to three extra questions** (Pro): Add a multiple-choice question, a written answer or a 1–5 star rating. Customers can skip them. - **The right question for the right order** (Pro): Show a question only to new or returning customers, to orders with a certain product, within an order value range, or from selected countries. - **Targeting and sampling** (Pro): Ask all customers, only first-time or only returning customers, or sample a percentage of orders to keep the question light. - **13 languages** (Pro): The survey follows your customer’s checkout language and falls back to English for anything you haven’t translated. ### Analyze Turn answers into revenue by channel, customer value and return on ad spend. - **Revenue and order value by channel** (all plans): Net of refunds and cancellations, with share of revenue and average order value per channel, compared with the previous period. - **Survey versus last-click** (all plans): See how much revenue arrived with no UTM or referrer, and where those customers say they heard of you. - **“Worth a look” insights** (all plans): Plain-language notes on growth, return on ad spend, repeat customers and untracked revenue, shown when there is something to say. - **Customer value by channel** (Pro): Group customers by how they first heard of you and see revenue per customer, orders per customer and how many come back. - **AI summary of written answers** (Pro): Free-text replies are grouped into themes and summarised every Monday, so you read the pattern instead of every line. - **All answers, CSV export and weekly email** (Pro): Browse every answer with its order, export to CSV, and get a Monday summary by email for your team. - **Return on ad spend** (Pro): Ad spend syncs nightly from Meta, Google and TikTok Ads, or comes from a CSV, so ROAS sits next to channels you don’t pay for. ### Connect Send answers to the tools you use, or ask an AI assistant about them. - **Send answers where you work** (Pro): Google Analytics 4, Slack, Google Sheets, Shopify Flow or any webhook with signed JSON. Slack can post every answer or only written ones and low NPS. - **Shopify Flow triggers** (Pro): Run a workflow when a customer answers, or when an order is still unanswered after a few days, and send your own reminder with Shopify Email or your email app. The app never emails your customers. - **API and MCP for ChatGPT and Claude** (Pro): Read your report and raw answers over a REST API, or add TracePoll as an MCP connector and ask questions in plain English. - **One report for several stores** (Pro): Share reports between your stores with a one-time code and see a combined channel report. - **Client report links with your branding** (Pro): Give clients a read-only link and weekly email that carry your agency’s name, logo and colour. Turn it off any time. ### Trust Built to keep customer data small, safe and out of the way of checkout. - **No customer personal data** (all plans): We keep the order ID, total, answer and a one-way hash of the customer ID. No names, emails, phone numbers or addresses. GDPR data request and deletion webhooks are built in. - **Verified and encrypted** (all plans): Every request is verified with Shopify’s session token, rate limited, and stored credentials are encrypted at rest. - **Never in the way of checkout** (all plans): The survey appears after the purchase, so it cannot slow or block the sale. - **Billing through Shopify** (all plans): Free up to 500 orders a month. Pro is $20 a month with a 14-day trial, billed on your Shopify invoice, and can be cancelled in the app. ## Pages - [Home](https://tracepoll.com/): what TracePoll does and how it works - [Features](https://tracepoll.com/features/): every feature with the plan that includes it - [Pricing](https://tracepoll.com/pricing/): Free and Pro plans - [Compare](https://tracepoll.com/compare/): how TracePoll compares with Zigpoll, Fairing, Grapevine and KNO on price - [Live demo](https://app.tracepoll.com/demo): the survey and the report with sample data ## Guides - [How to add a “How did you hear about us?” survey to Shopify (2026)](https://tracepoll.com/blog/how-did-you-hear-about-us-survey-shopify/): Where to put the question, which answers to offer, and how to turn the results into revenue by channel. - [Post-purchase survey questions for Shopify stores](https://tracepoll.com/blog/post-purchase-survey-questions/): Twelve questions worth asking after checkout, what each one tells you, and which ones to skip. - [Why post-purchase surveys catch what last-click attribution misses](https://tracepoll.com/blog/post-purchase-surveys-vs-last-click/): Last-click reports credit the final link a customer clicked. Surveys ask what actually made them buy. Here is when each one is right. ## Optional - [Privacy policy](https://app.tracepoll.com/privacy) - [Terms of service](https://app.tracepoll.com/terms)